Agentic CRM for FMCG brands
Become a data-driven, AI-powered consumer goods brand — without ripping out what you have. One platform connects your whole channel from warehouse to shelf and puts an AI teammate in every step.
Channel disconnect
FMCG sales move through distributors, wholesalers, and stores, while standard CRM usually stops at the first tier. Teams manage the rest through separate tools and lose a connected view of outlets, inventory, and sell-through.
Limited visibility
Visit reports and shelf photos arrive late and vary in quality. Managers struggle to verify displays, stock, and promotions, making it harder to fix execution gaps while the selling opportunity is still live.
Delayed insight
Sales, inventory, execution, and expense data sit in separate systems. By the time teams bring it together, the market has moved, slowing decisions on stock, promotions, and field priorities.
1
Playbook
14 years and 1,400+ specialists working with consumer brands means you don't start from a blank tool. We arrive understanding your scenarios — distributor networks, outlet visits, display and promotion execution, real-time stock — and configure the solution to how you actually operate.
2
Channel fit
Your differentiators are exactly what off-the-shelf software can't handle. We tailor the platform to your products, channels, and processes, so the solution maps to your business — and your team adopts it instead of working around it.
3
AI in the field
AI helps reps plan visits, inspect displays, capture orders, and identify the next best action. Every visit becomes more consistent, productive, and easier to improve.
4
For the journey
From solution design and rollout to adoption and ongoing optimization, our specialists stay involved. As your channels, product lines, and markets grow, we keep the platform aligned.
capability 01
Every outlet has a verified digital identity — deduplicated at creation, validated against map POI data, with AI anti-fraud on storefront photos. Reps grow coverage from nearby-store recommendations; 360° profiles grade every store so it gets the right play.
capability 02
AI plans routes across road network, visit frequency, and nearby opportunities, then guides reps through a configurable in-store SOP — check-in, display checks, inventory, ordering — with soft or hard controls on distance and dwell time. Trajectory analytics show real coverage and effective selling time.
capability 03
A single shelf photo tells a rep whether the display meets standard, checking SKU presence and facing count automatically instead of by hand. Reported result: about 30 minutes saved per rep per day, a 10x gain in inspection speed.
capability 04
Sell, deliver, and collect in a single stop. The full van-sales loop — recommended load-out, on-the-spot pricing, auto-matched promotions, multi-mode payment, and one-tap warehouse reconciliation. Reps without stock take orders via barcode, AI voice, or AI recommendations.
capability 05
Promotion budgets are planned, allocated, and adjusted in one system, with each in-store activity settled automatically once a photo confirms it ran. Spend rolls up into ROI reporting at the end of the cycle instead of a manual reconciliation.
capability 06
Brand and distributor operate off the same order and inventory data in real time, with purchase, sales, and stock visible to both sides. Orders route directly to the right distributor or business unit, giving the brand full-channel visibility down to the outlet level.
capability 07
Every product carries a code that turns a single purchase into a verified interaction: the consumer scans to register as a brand member and claim a reward, the store owner earns a linked payout once that redemption is confirmed, and the same code system flags cross-region diversion before it becomes a problem.
capability 08
Promoter scheduling, training, and attendance are tracked in one system, with incentive payout calculated automatically from actual attendance and task completion rather than manual timesheets.
Genki Forest is one of the world's fastest-growing FMCG beverage brands, with a portfolio spanning sparkling water, tea, and functional drinks across 40+ markets. Managing tens of thousands of retail outlets through a multi-tier channel — brand, distributor, retailer, consumer — the business needed a field operations platform built to match its pace.
Explore the full story
Challenge
A self-built store-visit platform failed — it wasn't built around frontline reps, so field teams worked around it and data quality collapsed.
Solution
ShareCRM rebuilt the store-visit workflow around reps: standardized routes, execution checklists, and photo-based compliance checks in one mobile app.
Result
45 days
to deploy the full store-visit system.
Challenge
Tens of thousands of fragmented retail outlets across 40+ markets, with no real-time visibility into shelf compliance, cooler deployment, or distributor execution.
Solution
AI display recognition verified shelf compliance from a photo in seconds — replacing manual audit processes that consumed hours of rep time daily.
Result
Seconds
to verify shelf compliance, replacing manual checks.
Challenge
Budget approval, field execution, and expense reimbursement ran through disconnected systems — creating delays, audit gaps, and no traceable link between spend and outcome.
Solution
ShareCRM unified expense management, equipment lifecycle tracking, and channel oversight into one end-to-end workflow with full auditability.
Result
One platform
for visits, expenses, and equipment — zero audit gaps.
Challenge
With 12 sparkling-water flavors in market and constant new launches, strategic decisions depended on gut feel — channel data arrived too slowly to act on.
Solution
Real-time field data from thousands of daily frontline users fed directly into planning, giving marketing and product teams a live read on sell-through across every region.
Result
100-day
full deployment — vs. 6–12 months industry standard.
We had no real way to see how store visits were actually going in the field. Now every visit is geo-verified with photo proof — so we finally know what's really happening at each store.
Lisa N.
National Sales Director · Packaged foods
A shelf audit that took a couple of minutes per store now takes seconds from one photo — and the numbers are consistent enough that we finally trust our compliance data.
Eric M.
Head of Channel Operations · Food & Beverage
Trade spend used to vanish into spreadsheets with no way to prove ROI. Tying every dollar to a store and an activity turned it from a cost we hoped worked into a lever we can measure.
Rachel K.
Trade Marketing Director · Personal Care
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See how ShareCRM can connect distributors and stores, improve field execution, and turn channel data into measurable growth.
