AI SDR
An AI SDR is an AI agent that performs outbound sales development tasks—prospecting, qualifying leads, and booking meetings—autonomously or alongside human sales development reps.
An AI SDR (AI Sales Development Representative) automates the early, high-volume stages of outbound sales: researching prospects, personalizing outreach at scale, qualifying leads against criteria such as BANT or an ideal customer profile (ICP), and scheduling meetings for account executives. Unlike a traditional SDR who works through a target list manually, an AI SDR can work continuously across a much larger volume of prospects, pulling context from CRM records to personalize each touchpoint. Most enterprise deployments keep a human in the loop for exceptions, tone review, or high-value accounts, rather than running fully unsupervised. AI SDR capability is typically delivered as one function within a broader AI agent platform — for example, as part of the AI-driven lead scoring and follow-up capabilities embedded in modern sales force automation — rather than as a standalone tool.
Frequently Asked Questions
An AI SDR is an AI agent that handles prospecting, lead qualification, and meeting scheduling in place of, or alongside, a human sales development rep.