AI Lead Generation: Find Overseas Accounts by Your ICP

The overseas campaign has a clear audience, but the CRM contains few companies in the target market. Marketing needs a prospect list. Sales needs company details and people to approach. Someone has to search, check the results, and bring the selected prospects into CRM.

A spreadsheet can grow quickly while leaving basic questions unanswered: does this company fit the target industry, is this person in the right role, and is an email address available?

An ideal customer profile, or ICP, describes the type of company a business wants to reach. In AI lead generation, that description provides the criteria for finding potential accounts and reviewing their fit.

ShareMarketing supports B2B acquisition and lead conversion within ShareCRM, the Agentic CRM. Its Lead Capture Agent connects a plain-language company search, role-based contact discovery, optional data enrichment, and user-selected lead creation within the CRM workflow.

Explore overseas prospecting with ShareMarketing’s Lead Capture Agent.

How do you describe an ICP for overseas prospecting?

Start with the country and industry. Both are required in the Lead Capture Agent’s prospecting request. Add relevant details to explain the companies you want to investigate.

A practical starting request could be: “Find industrial machinery manufacturers in Germany.” This names a market and an industry clearly enough to begin reviewing companies. The user can then look for contacts in relevant roles, such as operations or procurement.

Keep the company profile specific enough for the campaign. “Find overseas customers” leaves the target market and business type undefined. A company description gives the search a usable starting point.

The resulting list still needs review. A company can match the search criteria while its current needs, purchasing plans, or suitability for a particular offer remain unknown.

How does the Lead Capture Agent find matching companies?

The Lead Capture Agent uses the stated company profile to query global company and contact data and return a company list. Users can open the results, inspect the available business information, and request additional company data.

For the German manufacturer example, the marketer reviews whether the returned companies belong to the intended business category. Company enrichment can add available background information to support that check. Users can remove unsuitable companies from the current list before searching for people.

This review happens before the user chooses which prospects to save as sales leads. The team can narrow the results around the intended campaign audience while working through the prospecting session.

How can you find relevant contacts at target accounts?

After reviewing the companies, users can search for associated contacts by role. They can enter the role they need or use the available role shortcuts, then inspect the results in the contact view.

An operations role may be relevant to a conversation about production processes. A procurement role may be relevant to understanding purchasing requirements. The role provides a reason to investigate the person’s relevance to the offer.

Check the returned title and company association. A role match is a starting point for outreach research; the person’s involvement in a particular purchase still needs to be established through further research or conversation.

Does finding a contact also provide an email address?

Contact search and contact enrichment are separate steps. A search identifies people and employment information. Users can then select contacts and request enrichment to look up available email information.

Review the returned fields before building an outreach list. Available information varies by company and person, and a lookup may return no additional data. The workflow supports selecting which contacts to enrich and which prospects to retain.

Coverage is concentrated in the Americas and Europe. Complete information is not available for every company or person, and an empty result is a normal outcome.

How do selected prospects become CRM sales leads?

After reviewing the companies and contacts, users select the prospects they want to keep and save them as CRM sales leads. The user controls that selection and initiates the save.

In the manufacturer example, the marketer might retain a smaller set of companies and relevant contacts after checking the results and available email information. Those selected prospects can then enter the team’s lead follow-up process in CRM.

Finding a company, obtaining contact information, and qualifying a buying opportunity are separate activities. Before a sales conversation, the team can continue with account research before the first call to examine the business context and prepare discovery questions.