Product Catalog
A Product Catalog in CRM is the organized repository of all products and services a company offers for sale, including product names, descriptions, SKUs, pricing, categories, and configuration options, used by sales representatives as the reference source when building quotes and proposals. The product catalog must stay synchronized with the company's actual commercial offerings: outdated products, changed prices, or missing new product lines in the CRM catalog cause quoting errors and sales process delays. For companies with large or frequently changing catalogs, integration between the CRM product catalog and the ERP master data is essential to ensure that product information is maintained in one place and propagated consistently to all systems.
A product catalog is the structured list of products and services a company sells, with their attributes, pricing, and rules, stored in the CRM. It is the source the system draws on to build quotes and orders accurately, so reps cannot sell something that does not exist or misprice it. A well-maintained catalog is the backbone of reliable CPQ and order management.
Frequently Asked Questions
A structured list of the products and services a company sells, with attributes, pricing, and rules, that the CRM uses to build quotes and orders.