B2B
B2B, business-to-business, describes commercial relationships between companies, as opposed to transactions between a business and individual consumers (B2C). The distinction matters profoundly for CRM design: B2B sales cycles are longer, involve multiple decision-makers, and require tracking relationships at the organizational level rather than the individual level. A B2B deal might involve months of evaluation, multiple stakeholder conversations, formal procurement processes, and complex contract negotiations. B2B CRM platforms are built to manage this complexity, supporting account hierarchies, multi-contact opportunity tracking, approval workflows, and revenue forecasting across deals that may take quarters to close.
B2B, business-to-business, describes selling products or services to other companies rather than individual consumers. B2B deals usually involve longer sales cycles, larger contract values, and buying groups with several decision-makers, which is why B2B CRM is account-centric and built for multi-stakeholder, multi-stage pursuits. Understanding the B2B model explains why enterprise CRM looks so different from consumer tools.
Frequently Asked Questions
Business-to-business, selling products or services to other companies rather than to individual consumers.