SSO (Single Sign-On)
Single Sign-On (SSO) is an authentication method that allows users to log in once to a central identity provider and then access all connected applications, including the CRM, without re-entering credentials for each system. For enterprise organizations with large user populations accessing multiple platforms daily, SSO delivers significant operational benefits: reduced password management burden, lower helpdesk ticket volume for credential resets, faster user access revocation when employees depart, and consistent enforcement of security policies across all applications through the identity provider. SSO support is now a baseline requirement in enterprise CRM evaluation: organizations that run SSO for other enterprise applications expect their CRM to integrate seamlessly with their existing identity infrastructure.
Single sign-on lets users access multiple applications with one set of credentials, authenticating once through an identity provider. It improves both security, fewer passwords to manage and centralized control, and user experience, no repeated logins. Enterprises typically require SSO support as a baseline for any CRM, so it integrates with their existing identity infrastructure.
Frequently Asked Questions
A method that lets users access multiple applications with one set of credentials, authenticating once through a central identity provider.