SSO (Single Sign-On)

Single Sign-On (SSO) is an authentication method that allows users to log in once to a central identity provider and then access all connected applications — including the CRM — without re-entering credentials for each system. For enterprise organizations with large user populations accessing multiple platforms daily, SSO delivers significant operational benefits: reduced password management burden, lower helpdesk ticket volume for credential resets, faster user access revocation when employees depart, and consistent enforcement of security policies across all applications through the identity provider. SSO support is now a baseline requirement in enterprise CRM evaluation: organizations that run SSO for other enterprise applications expect their CRM to integrate seamlessly with their existing identity infrastructure.