SKU

A SKU — Stock Keeping Unit — is a unique alphanumeric identifier assigned to a specific product variant or service offering, used to distinguish items in a product catalog, quote, or order record. In CRM and CPQ systems, SKUs enable precise product tracking: rather than referencing products by descriptive names that may be ambiguous, SKUs provide an unambiguous reference that maps to a specific configuration, price point, and fulfillment specification. For B2B organizations with large product catalogs — particularly hardware, software bundle, or service-tier combinations — SKU discipline in the CRM product catalog is essential for accurate quoting, order processing, and revenue analysis by product line.