Sales Target

A Sales Target — also called a quota — is the defined revenue or activity goal assigned to a sales representative, team, or region for a specific period, against which actual performance is measured. Targets are the accountability framework of sales management: they define what success looks like for each seller and create the basis for performance review, compensation calculation, and resource planning. CRM systems surface target attainment data in real time — allowing reps to see their current progress against quota and managers to identify attainment risks early enough to intervene. Target setting methodology — whether targets are based on historical performance, market potential, or top-down business requirements — significantly affects how motivating and achievable sellers find them.