Product

In CRM, a Product is a specific item or service offered for sale — stored in a product catalog and associated with quotes, opportunities, and order records to track what customers have purchased or are evaluating. Product records typically include description, pricing, category classification, and configuration options. Linking products to opportunity records enables product-level pipeline analysis: sales leaders can see which products are most frequently included in active deals, which have the highest win rates, and which are most commonly combined in multi-product deals. This product-level visibility informs go-to-market strategy, product prioritization, and sales enablement content decisions.