Product Bundle

A Product Bundle is a packaged combination of two or more products or services sold together — typically at a combined price that may reflect a discount relative to purchasing items individually — to create a more compelling value proposition and increase average deal size. In CRM and CPQ systems, bundles are defined as structured product configurations with parent-child relationships between component products. Selling through bundles simplifies the quoting process for complex product catalogs, ensures that complementary products are consistently presented together, and gives sales representatives a standard reference point for common customer need combinations. Bundle performance data from CRM — which bundles appear most frequently in won deals — informs product packaging strategy.