Price Rule

A Price Rule in CRM or CPQ is a configured logic statement that automatically adjusts the price of a product based on defined conditions — such as deal size, contract duration, customer tier, geographic market, or combination of products being purchased. Price rules enforce commercial policy automatically: a deal above $100,000 might trigger a 5% volume discount; a three-year commitment might unlock a 10% loyalty discount; bundling two specific products might trigger a promotional rate. By embedding pricing logic in the system rather than relying on manual rep judgment, Price Rules reduce pricing errors, enforce margin discipline, and significantly accelerate the quote creation process in complex product environments.