ERP
ERP, Enterprise Resource Planning, is a category of integrated business management software that consolidates finance, accounting, supply chain, procurement, manufacturing, and human resources data into a unified system. In a B2B revenue context, ERP and CRM are complementary systems: CRM manages the customer-facing side of the business (leads, deals, contracts, service), while ERP manages the operational and financial execution (order fulfillment, invoicing, inventory, revenue recognition). Integrating CRM with ERP is a priority for most enterprise organizations, enabling sales teams to see order and delivery status in the CRM while finance teams can reconcile CRM deal data with ERP revenue records without manual intervention.
ERP, enterprise resource planning, is the system that runs a company's back-office operations, finance, inventory, procurement, manufacturing, and order fulfillment. Where CRM manages the front-office customer relationship, ERP manages internal resources. Integrating the two is important, since a closed deal in CRM needs to flow to ERP for fulfillment and invoicing, especially in manufacturing and distribution.
Frequently Asked Questions
Enterprise resource planning, the system that manages back-office operations like finance, inventory, procurement, manufacturing, and order fulfillment.