Customer

In CRM, a Customer is an organization or individual that has entered into a commercial relationship with a business — having purchased a product, signed a contract, or committed to a service. The distinction between a prospect and a customer matters operationally: once a prospect converts to a customer, the CRM typically reflects changes in record classification, assigned team ownership, onboarding stage, and engagement cadence. Managing the post-sale customer relationship with the same rigor applied to pre-sale selling is the foundation of recurring revenue models. CRM gives every team that interacts with a customer — from sales and customer success to support and billing — a shared view of the relationship history and current status.