CPQ (Configure Price Quote)

CPQ — Configure, Price, Quote — is a sales technology that helps representatives accurately configure complex product offerings, apply appropriate pricing rules, and generate professional quotes for customer review. In B2B environments with large product catalogs, tiered pricing, bundling options, volume discounts, and approval requirements, manual quoting is error-prone and slow. CPQ software eliminates configuration errors, enforces pricing policy, and dramatically reduces the time from discovery to proposal delivery. Most enterprise CPQ solutions integrate directly with CRM, pulling account and opportunity data to pre-populate quotes and pushing quote status back into the opportunity record to maintain deal visibility throughout the negotiation process.