B2C

B2C — business-to-consumer — describes businesses that sell products or services directly to individual end customers. Understanding the B2C model is relevant for B2B CRM buyers because many enterprise companies operate hybrid models: they sell through business channels but also maintain consumer-facing touchpoints. Some CRM platforms are optimized for B2C use cases — high-volume, low-touch, transaction-driven — while B2B CRMs prioritize relationship depth over transaction velocity. Companies evaluating CRM need to understand which model their revenue motion most closely resembles, as the wrong platform choice leads to mismatched workflows, limited reporting, and excessive customization costs to compensate.