Background
LinkTrans Group is a cross-border logistics and supply chain service provider founded in 2010. The company supports ecommerce sellers with international logistics, overseas warehousing, logistics technology systems, carrier resource integration, and traditional freight booking services.
As its business expanded, LinkTrans built a global operating footprint. Its official website lists 900+ employees, 22 global branches, 23+ warehouses, 152,200 square meters of warehouse area, operations across five countries, and 85,000+ customers. The group also operates multiple business brands, including LinkTrans Logistics, JinGang Logistics, YingCang Technology, and Infinite Linkage.
LinkTrans had long invested in logistics technology. Before adopting ShareCRM, the company had already built in-house logistics systems to support operational visibility. But as the business moved from traditional logistics toward cross-border ecommerce logistics, customer relationship management became more complex. The company needed a CRM foundation that could support refined customer operations, not just customer recordkeeping.
The Challenge
LinkTrans’ earlier self-built system included basic CRM capabilities, but its scope was limited. It could support customer information entry and customer pool management, but it did not sufficiently cover customer analysis, follow-up records, demand discovery, or the more detailed sales workflows required by a fast-growing logistics business.
At the same time, LinkTrans’ customer structure was changing. The company was no longer serving only small individual ecommerce sellers. More enterprise customers were entering the business, bringing higher expectations around cooperation processes, system operations, department coordination, decision chains, and order management.
This created several management challenges:
• Customer information was recorded, but not fully connected to follow-up history and business context
• Sales teams needed clearer visibility into lead allocation, recycling, and conversion
• Customer segmentation became harder as the company served 3,000+ customers each month
• Sales, service, finance, and marketing needed a shared platform to track the full customer journey
• Activity management and customer exception handling required more standardized workflows
For LinkTrans, the question was no longer whether CRM was needed. It was whether the CRM could match the real operating model of a cross-border logistics provider. That is why the company looked for an industry-specific CRM approach rather than relying only on generic customer data storage.
The Solution
LinkTrans selected ShareCRM after evaluating several factors: CRM specialization, practical fit with its business needs, cost performance, market reputation, and successful enterprise references. The goal was to build a CRM platform that could serve as a strong extension of its existing logistics systems.
The ShareCRM rollout covered several stages, from requirements analysis and system selection to implementation and official launch. The project went live in five months.
ShareCRM helped LinkTrans connect key customer-facing workflows across customer management, lead management, and sales management. Instead of using CRM as a simple account database, LinkTrans built a more refined operating system for customer lifecycle management.
Core capabilities included:
◆ 360° Customer Profiles
ShareCRM helped LinkTrans create unified customer profiles that capture account information, follow-up history, business needs, and customer potential. This gave sales teams a clearer view of both existing customers and potential customers.
◆ Lead Pool Management
The company established lead pool allocation, recycling, and conversion mechanisms. Sales leads could be distributed and tracked more visibly, helping managers understand lead ownership, follow-up progress, and conversion status.
◆ Workflow Standardization
ShareCRM supported standardized workflows for activity management, customer exception handling, and approval processes. This helped reduce manual coordination and made daily operations more traceable.
◆ Cross-Team Collaboration
The platform gave sales, service, finance, and marketing teams a shared workspace for customer tracking. Sales teams could enter and search customer information more easily, business support teams could track campaign performance, and sales managers could allocate leads and manage key accounts with better visibility.
The Results
With ShareCRM, LinkTrans moved from basic self-built CRM functionality to a more refined customer management platform. The system became a shared operating layer for customer data, lead workflows, and cross-department collaboration.
The project delivered several business outcomes:
✓ Five-month implementation
ShareCRM was implemented from requirement analysis through official launch in five months, giving LinkTrans a structured CRM foundation without a long transformation cycle.
✓ More refined customer management
The company can now manage customer data, follow-up history, potential needs, and buying capacity in a more systematic way. This helps sales teams design more relevant account strategies and improve customer experience.
✓ Visible lead allocation and conversion
Lead resources are no longer managed as a loose pool. With allocation, recycling, and conversion tracking, LinkTrans can see how leads move through the sales process and where sales resources should be focused.
✓ More efficient workflow collaboration
Approval workflows, activity management, and customer exception handling became more standardized. This improved information flow across management levels and made employee day-to-day work clearer.
✓ Unified customer tracking across teams
Sales, service, finance, and marketing teams can now work from one platform, supporting full-process customer tracking and stronger cross-functional alignment.
For a logistics company serving thousands of monthly customers and a global branch network, this shift matters. The value of CRM is not only in storing customer names. It is in giving every team the same customer context, the same process language, and the same operational view.
Conclusion
By adopting ShareCRM, LinkTrans Group strengthened the customer management layer behind its cross-border logistics business. The company now has a clearer foundation for customer segmentation, lead visibility, workflow collaboration, and data-driven sales operations as it continues expanding its global-to-U.S. strategy.
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